Stories Work.
Because the stories we tell shape the leaders we become.
Executive Coaching • Advisory • Speaking • Creative Leadership
Growth isn’t always about adding — sometimes it’s about editing your story.
I founded Stories Work to help people and organizations connect who they are with what they’re building.
After two decades leading culture, people, and transformation across law, media, and healthcare, I’ve learned that leadership and creativity share the same core: how we make meaning together.
Through story, we build clarity, belonging, and growth that lasts.
Why Stories Work
How I Help
Growth is rarely a straight line. It’s a story we tell — and then learn to tell better.
Through Stories Work, I help people and organizations find clarity in transition — in the in-between spaces where identity, creativity, and leadership intersect.
My work includes one-on-one coaching, narrative strategy for teams and leaders, and custom collaborations that bring story to the center of how we live, lead, and build.
Meet Ara Tucker
Chief People Officer • Storyteller • Coach • Founder of Stories Work
In my coaching and advisory work, I help leaders reconnect with the story underneath their leadership: who they are, what they’re building, and why it matters now.
After more than two decades leading people and culture at organizations like Audible, Cityblock, and Flatiron Health — and serving on the Board of Directors at MoMA PS1 — I’ve seen how creativity, identity, and leadership are inseparable.
My approach grew from an early lesson in connecting creativity and commerce: as a college student selling radio ads for WPRB 103.3FM, I realized I wasn’t just selling airtime — I was learning how story, empathy, and business drive each other.
This isn’t about fixing what’s broken — it’s about uncovering what’s true, and leading from there.
The I’m Here Too Podcast
Conversations about identity, creativity, and becoming.
Because our stories shape how we lead, live, and belong.
Let’s Work Together
Every partnership begins with a conversation.
Whether you’re a founder, executive, or creative leader navigating growth and change, I help align people, purpose, and story.
To explore additional opportunities, reach out directly:
You can also find me here: